Samsung is exploring AI-driven "vibe coding" to let Galaxy users build custom apps via simple prompts, potentially revolutionizing smartphone customization. Won-Joon Choi, Samsung’s Head of Mobile Experience, confirmed the concept allows users to create features like workout trackers that integrate with wearables, all through natural language requests. This no-code solution could eliminate reliance on preexisting tools, enabling personalized automation without technical expertise. While still in research, the move aligns with Samsung’s shift toward AI-centric devices, prioritizing user-driven innovation over traditional app development.