Motorola now holds 50% of the US foldable phone market, led by its Razr flip-style devices, according to IDC analysts. The company’s $799 Razr V3 and newer models have outpaced Samsung’s Galaxy Z Fold lineup, which remains pricier and less accessible. While Samsung has dominated global foldable sales for years, Motorola’s affordable pricing and flip-phone design have solidified its US leadership.

Samsung’s Galaxy Z Fold 7 offers upgrades like a slimmer build and wider cover display, but Motorola’s book-style Razr Fold—set to launch later this year—aims to expand its foldable portfolio. Analysts note Motorola’s 55% Latin American market share and global growth from 6% to 14% since 2023, signaling rising demand for budget-friendly foldables. Samsung’s high-end models, often exceeding $3,000, struggle to compete in price-sensitive markets.

The shift highlights a new rivalry for Apple’s future foldable iPhone, with Motorola positioning itself as a key challenger. IDC’s Francisco Jeronimo and Nabila Popal emphasized Motorola’s strategic focus on accessibility, contrasting with Samsung’s premium approach. Foldable phone sales are expected to surge in 2026 as brands like Apple and Motorola push innovation.

This market shift underscores the growing appeal of foldables beyond niche tech. Motorola’s success proves affordability and design can disrupt established players, while Samsung’s dominance wanes in the US. As foldables evolve, consumers may see more options that balance innovation with practicality.