Google is rolling out AI labels for ads across Search, YouTube, and Discover to make AI-generated or AI-edited advertising more transparent. The new "Created or edited with AI" disclosure appears in My Ad Center under the new "How this ad was made" section, with the rollout happening globally.\n\nAds made with Google's AI tools are labeled automatically, while advertisers using third-party AI tools must disclose AI use themselves. In some markets those disclosures might even show up directly on the ad, rather than tucked away in the information panel.\n\nAndroid Central's take: glad Google is pushing for more transparency because AI-generated ads aren't going away, but labels are buried behind menus and third-party disclosures rely on advertisers telling the truth.

The system isn't foolproof; only content created with Google's AI products is automatically labeled.\n\nGoogle says the update aims to help users better understand content and give advertisers clear tools to meet evolving transparency standards. The company has already made disclosures mandatory for digitally altered political ads and has broadened technologies such as SynthID and C2PA to help improve AI content identification.