Best Buy kicked off its weeklong “Ultimate Upgrade” sale today, slashing prices on Android phones, smart TVs, and more. The event runs through Sunday, April 19, offering savings that hit 50% on select devices. Shoppers can grab deals without a membership, though the retailer’s paid tier adds perks.

Highlights include a 46% markdown on the Motorola Razr Ultra (2025) and up to $130 off the Galaxy Watch 8 Classic. The retailer also pushes other Android models, laptops, and accessories, positioning the sale as a one‑week chance to refresh tech without committing to a premium plan.

Best Buy’s model mirrors Amazon’s Prime Day but removes the membership hurdle, letting anyone access the discounts. The My Best Buy Membership starts at $49.99 a year, offering free two‑day shipping and a 60‑day return window—features that compete directly with Amazon Prime’s benefits.

With the sale ending on April 19, consumers face a tight window to lock in deals on high‑end Android hardware and accessories. The promotion underscores Best Buy’s push to capture tech buyers looking for substantial savings without the constraints of subscription models.