VSCO is rolling out a new Prompt tool within its AI Lab, allowing users to edit photos by describing the desired look in plain text. This feature joins existing tools like Remove and Upscale, which are powered by Black Forest Labs' FLUX.1 Kontext model and VSCO's own technology. The company aims to help photographers shape light and tones more intuitively.

This launch arrives as AI adoption accelerates among professional and amateur photographers. A recent VSCO survey found 83% of North American photographers already use AI in their work, with many viewing it as a "production assistant" for repetitive tasks like editing and retouching. This trend counters broader public skepticism about AI in creative fields.

The new Prompt tool suggests VSCO is betting on natural language interfaces to streamline workflows. Photographers can now move faster from concept to final delivery, potentially reducing time spent on manual adjustments. The feature's success will hinge on how accurately it interprets creative descriptions and integrates with existing editing habits.