Prime Day 2026 has launched, and Apple’s AirPods are the headline. Sellers slash prices on the new AirPods Max 2 to $399 from $549, a $150 discount that sets a new low for the premium over‑ear line. Consumers eye the deal before stocks run dry.

The AirPods Pro 3 drops to $179 from $249, a 30% cut that makes the mid‑tier model attractive for summer use. Meanwhile base AirPods 4 ship for $99, matching Amazon’s lowest annual price, while the ANC variant falls to $149. Buyers face a tightening window.

Stock levels are thin; only the Midnight colorway of the Max 2 remains. Buyers who wait risk missing out as units sell out fast. The pricing strategy signals Apple’s intent to keep premium earbuds competitive against rivals while driving Prime Day traffic.

Alongside AirPods, Best Buy offers Beats deals, and Apple’s Air Tag 2 drops to $24 per unit. Shoppers can stack discounts across ecosystems, but the most compelling offer remains the $399 AirPods Max 2, which delivers high‑end sound and new features at a price rarely seen before.