Netflix has sparked user outrage by replacing the native tvOS video player in its Apple TV app with a custom interface. The change, which began rolling out in recent weeks, has made basic functions like rewinding and fast-forwarding more cumbersome, requiring multiple button presses instead of simple one-tap controls.

Users report losing access to several Apple TV-specific features including the ability to tap the Siri Remote to see when a show will end, automatic subtitle activation when rewinding, and full playback controls through the iPhone Remote app. The custom player also blocks integration with system-wide features like the universal "Up Next" queue and prevents access to the Enhance Dialogue feature.

Reddit threads show growing subscriber frustration, with some users canceling their accounts over the change. The timing is particularly galling as Netflix announced price increases the same week. Industry observers speculate the move may be driven by advertising ambitions, as Netflix seeks more "immersive" ad opportunities across platforms. The company has not publicly explained the decision, citing internal sources who say consistency across platforms was the motivation.

This regression represents a significant downgrade in Netflix's Apple TV experience, affecting even the most basic viewing tasks. With mounting user complaints and subscription cancellations, the question remains whether Netflix will reverse course or continue prioritizing platform uniformity over user experience.