Beats is teaming up with The Pokémon Company on a special-edition version of the Beats Pill. Beats says the collaboration is "here to unleash the energy of your music, inspired by the power of Pikachu's brightest spark and the depths of Mimikyu's mystery."
The speaker features both beloved Pokémon on its grill. The front and back incorporate the unmistakable electric yellow of Pikachu and a grayscale interpretation of the mysterious Mimikyu. It is the first time Beats has released a Pill with charms. The speaker comes with bespoke Pokémon charms, including the iconic Poké Ball and the Beats "b" logo, as well as lightning bolts, a signature symbol for Pikachu. The special-edition Pill also has its own playfully interactive packaging design.
Beats CMO Chris Thorne said Pokémon Trainers are "some of the most passionate in the world," and the company saw an opportunity to channel that energy into something fun and created especially for fans. Apart from the design, this is the same Beats Pill that Beats revitalized in 2024 with better Apple integration, USB-C, and 24 hours of battery life.
The Pokémon x Beats Pill will be available to order starting October 15 for $149.99. In the United States, it can be ordered from Apple and Target. In the UK, shoppers can order from Apple and Argos. In China, it will be available from Douyin. More details and launch sign-ups are available on the Beats website.
Source: 9to5Mac · Summarized by HeadlinesBriefing