Apple's anticipated entry into the foldable smartphone market is poised to significantly impact pricing, according to Counterpoint Research. The firm predicts that by 2026, the average selling price for foldables will climb to $1,485, an 18% increase from 2025. This surge is largely driven by the growing popularity and premium positioning of book-type foldables.

Counterpoint's analysis indicates a divergence in foldable form factors. While clamshell models are becoming more affordable due to market scaling, book-type devices, expected to include Apple's rumored "iPhone Fold," are increasing in price. These premium devices incorporate larger displays, advanced hinges, and enhanced features, pushing the overall average selling price higher.

The market segment for foldables priced between $1,600 and $2,000 is expected to nearly double its share by 2026. Apple's move into this space, with some configurations rumored to fetch $2,500 or more, will likely maintain market attention on these high-end devices, further solidifying foldables as a premium category within the smartphone industry.