Apple unveiled watch OS 27 before Prime Day deals kicked off. Amazon slashed prices on the Apple Watch Series 11, dropping the 42mm GPS model to $279 and the 46mm GPS‑+‑Cell version to $309, marking the lowest figures seen.

The Ultra 3 also saw a $150 discount on select bundles, bringing the black model with Alpine Loop to $649 from $799. The SE 3 entered the market with a 40mm variant priced at $199, the cheapest ever for the entry‑level watch.

These cuts come after Apple’s recent firmware rollout that promises better battery life and new health metrics. Consumers now face a clear choice: the Series 11 offers larger displays and a premium chip, while the SE 3 delivers core functionality at a fraction of the cost.

At $199, the SE 3 becomes the most affordable Apple Watch, a move that could reshape the lower‑end smartwatch segment and pressure competitors to lower prices.