Apple TV secured the rights to the spec script One Month Mark, beating out 40 other bidders in a post‑strike auction that industry insiders called unprecedented. The romantic comedy, penned by Sophie Fleur de Bruijn, landed A‑list talent Jennifer Lawrence, who will star and produce, signaling the streaming service’s growing clout in high‑profile film acquisitions.

The bidding frenzy highlighted Apple’s willingness to back streaming‑first projects despite an ambiguous theatrical strategy. After the success of the Oscar‑nominated Causeway, Apple is positioning itself as a premier destination for star‑driven content, even as it has yet to announce any theatrical releases for 2026. The film’s logline—two people who can’t sustain relationships beyond a month—has been praised as one of the best rom‑com scripts in years.

Apple Original Films will house the project, joining the platform’s catalog that costs $12.99 per month or is available through the Apple One bundle. With Lawrence attached and a competitive acquisition process behind it, Apple TV demonstrates that streaming services can command top‑tier talent and scripts without relying on traditional box‑office releases.