Apple's stock price rebounded this week, gaining 5% after an initial dip following significant price hikes on Macs and iPads due to rising component costs. Investors appear optimistic, likely influenced by reports suggesting Apple is planning a foldable iPhone Ultra.

Sources indicate Apple has increased its production forecast for this premium device from 7-8 million units to around 10 million. This move suggests strong anticipated demand for a device with an estimated average selling price of $2500, a considerable figure even for Apple's high-end offerings.

While the foldable iPhone Ultra will represent a small fraction of Apple's total iPhone sales, projected at 240 million units for 2026, it signals a strategic push into a new product category. The Pro and Pro Max models are expected to dominate sales figures for the upcoming iPhone 18 generation.

This production boost for the ultra-premium foldable iPhone underscores Apple's strategy to diversify its product portfolio and capture high-margin segments of the smartphone market. The company is expected to refresh its standard iPhone and Air models in spring 2027.