Trend Force reports Apple is expected to ship 1.2 million to 1.5 million OLED touchscreen MacBook Pros in 2027, marking a major shift in the premium laptop market. The new MacBook Pro features tandem OLED technology, first seen in the M4 iPad Pro, delivering higher brightness and deeper blacks. Apple’s entry is projected to boost global OLED notebook shipments, which are forecast to grow over 40% year-over-year in both 2026 and 2027.
While Windows brands like Lenovo, HP, and ASUS currently dominate the OLED laptop space, Apple’s adoption is expected to accelerate industry-wide transition. However, the $2,899 starting price and coexistence with Mini-LED models may limit initial demand. The first OLED MacBook Air is now expected in 2029, with LG Display, BOE, and TCL CSOT competing for supply contracts.
Global OLED notebook shipments are projected to reach 46.6 million by 2030.
Source: 9to5Mac · Summarized by HeadlinesBriefing