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Apple Laptop Shipments Outperform Market in 2026

9to5Mac •
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Apple is set to outperform the broader notebook market despite an industry downturn, according to the latest 9to5Mac Daily podcast. The tech giant's laptop shipments are expected to show resilience as competitors struggle with declining demand. This performance comes amid broader challenges facing the PC industry, where shipments have been trending downward for several quarters.

Other Apple news covered includes insights from Eddy Cue about the company's credit card billing practices, which he explained feel random due to their unique structure. Additionally, Apple Fitness chief Jay Blahnik announced his retirement in July after 13 years with the company. Blahnik played a key role in developing Apple's fitness initiatives, including the Apple Watch's health features and Fitness+ service.

These developments highlight Apple's continued strength in hardware while also signaling changes in its services leadership. The company's ability to maintain laptop growth while the broader market contracts demonstrates its brand strength and customer loyalty. With Blahnik's departure, Apple will need to ensure continuity in its fitness strategy as competition in the health and wellness space intensifies.