Apple has unveiled its new Home View smart display, which is available for pre-order now. However, the product is not coming to the European Union, at least for now.
Today Apple launched its Siri AI-centric Home View smart display. Customers in the EU, however, cannot order one yet, and according to Apple's press release, this is not a mistake or oversight. Apple Home View is not available for sale in the European Union because Siri AI is currently unavailable in iOS in the EU. Apple says it is working constructively with the EU in an attempt to find a path forward.
The decision is surprising, since Apple could presumably launch Home View with Siri AI in the EU, just without support for features tied to iOS 27. Siri AI is available with macOS Golden Gate and visionOS 27 in the EU, because macOS and visionOS are not deemed gatekeeper platforms the way iOS is under the Digital Markets Act. Launching Home View in the EU would likely require disabling certain personal context features related to Siri AI.
Apple appears to believe a compromised experience like that would not be worth it, so it is holding out until Siri AI can come to iPhone users in the EU.
Source: 9to5Mac · Summarized by HeadlinesBriefing