Apple introduced a MacBook Air and two MacBook Pro variants with M5 chips in March, followed by the MacBook Neo later in the year. Those three models already tie the most laptops the firm has offered. A rumored MacBook Ultra, slated for a fall release, would add a fourth distinct option to the roster. Analysts say the expansion could boost Mac sales as competition tightens.

The Ultra is expected to break new ground with a thinner, lighter chassis than the current M6‑chip Pro line, an OLED touchscreen display, and Apple’s Dynamic Island replacing the traditional notch. A wildcard rumor suggests a built‑in C2 cellular modem, which would give the laptop native 5G connectivity. Such features would position the Ultra as a direct challenger to Windows ultrabooks in the high‑end segment.

Adding a fourth MacBook aligns with Apple’s broader strategy to widen price tiers across its product families, mirroring a six‑model iPhone lineup slated for next year. More variants let the company chase both premium enthusiasts and budget‑conscious buyers. If the Ultra arrives as described, consumers will face the most diverse MacBook selection Apple has ever offered.