Apple pushes the 2026 M5 MacBook Air into the bargain zone, offering a $199 discount on the base 16‑GB/512‑GB model at $899.99 on Amazon. The move follows the brand’s shift to a higher‑spec entry tier, giving consumers a solid 16 GB of RAM and 512 GB of storage for less than earlier models.

The same day, Amazon lists the current‑gen iPad at $299 shipped, a price that positions the 11‑inch device as an affordable option for families and casual users. Clearance sales on the 512‑GB M3 iPad Air bring the price down by $350, expanding the budget‑friendly lineup.

Accessories also see price cuts: Apple Solo Loops drop to $9 each when buying multiples, and the new AirPods 4 enjoy nearly 25 % off. These discounts highlight Apple’s intent to broaden its market share by lowering entry‑point costs.

Overall, the strategy delivers tangible savings for budget‑conscious buyers while keeping Apple’s higher‑tier models profitable.