Apple is hosting a multi-day “Apple Experience” for select creators in Los Angeles next week, from January 27-29. The event is expected to showcase the new Apple Creator Studio, a subscription bundle offering access to Apple’s full creative app suite for $12.99 monthly or $129 annually.

This gathering provides a hands-on opportunity for creators to test the new software and possibly upcoming hardware. Shipping delays for current M4 Pro and M4 Max MacBook Pros hint at an imminent refresh, with rumors pointing to M5 Pro and M5 Max models. The timing also coincides with Apple’s fiscal Q1 earnings report.

Apple Creator Studio launches officially on January 28, positioning the company more directly against Adobe’s Creative Cloud. The event will likely include briefings with product managers and in-depth demos, giving Apple valuable feedback from professional users as it expands its services ecosystem.