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Apple commissions photographers for new 'Shot on iPhone Duo' campaign

9to5Mac •
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Today, Apple’s Instagram account published a carousel featuring photos commissioned from photographers Jake Michaels and Jason Nocito to highlight the new iPhone Duo’s cameras. For the past 10 years, Apple has showcased the camera capabilities of each new iPhone through the “Shot on iPhone” campaign. The long-running campaign has won multiple Cannes Lions, including two Grand Prix, and has twice been nominated for an Emmy for Outstanding Commercial.

Today, Apple shared a new carousel on its Instagram, showcasing the iPhone Duo’s “versatile camera system packed with delightful new features.” With 48-megapixel rear cameras, a 12-megapixel front camera, and a FaceTime camera under the inner display, the iPhone Duo will be available to pre-order starting Friday, October 16, with deliveries and in-store availability beginning October 23.

Source: 9to5Mac · Summarized by HeadlinesBriefing