Apple executives, including CEO John Ternus, hardware chief Johny Srouji, and marketing chief Greg Joswiak, discussed the company's decision to bring touch to the Mac in a WIRED interview. For years, Apple had dismissed touchscreen Macs, with former execs like Steve Jobs and Phil Schiller arguing touch had no place on a Mac. However, Apple has now reversed its stance with the new 14-inch and 16-inch Mac Book Pro models featuring PROLED XDR displays.
Ternus noted that while trackpad and keyboard remain central, touch is now a convenient add-on. Apple reworked hardware and software to ensure touch doesn't compromise the Mac experience, including custom silicon, a redesigned thermal system, and a reworked hinge. Srouji emphasized that advances in display technology, custom silicon, and software architecture over the past decade finally met Apple's standards.
Joswiak added that a new generation of touch-first users, including engineers, scientists, and media creators, expect to interact directly with their screens, as most already own iPads and iPhones.
Source: 9to5Mac · Summarized by HeadlinesBriefing