A new report from China's Securities Times indicates Apple is anticipating much higher demand for the iPhone Duo than initially expected, even though pre-orders do not begin until this Friday, October 16.
According to the report, Apple has increased its iPhone Duo orders in the supply chain by a massive 30%. Total supply for the remainder of 2026 still reportedly does not exceed 10 million units. Based on prior estimates of 6-7 million units, the new target is likely close to 10 million, suggesting a better-than-expected response to the device since its unveiling last month.
Supply chain sources also told Securities Times that iPhone 18 Pro Max orders have risen by 10-15%, while iPhone 18 Pro orders have been reduced by 10-15%. Total supply targets for the iPhone 18 Pro line overall remain unchanged, however, contradicting a recent Nikkei Asia report.
Apple's planned retail push adds further evidence of strong interest in the iPhone Duo. Readers can begin the pre-order process later today for the fastest checkout, and the outlet asks whether they plan to pre-order the device this week.
Source: 9to5Mac · Summarized by HeadlinesBriefing