HeadlinesBriefing HeadlinesBriefing.com

Apple Boosts iPhone Duo Orders 40% on Demand

9to5Mac •
×

Supply chain reports suggest that Apple has increased iPhone Duo orders by more than 40% in response to what the company described as "extraordinary" pre-order demand. Delivery dates began slipping within a minute of pre-orders opening, and it was initially unclear whether this reflected high demand or poor supply. This latest report seems to point firmly to the former.

Pre-orders opened on Friday, and customers immediately reported extended delivery dates, some stretching into late January. Apple attributed this to "extraordinary" demand for its first folding iPhone, though the company frequently uses that phrase for new iPhone launches. It also limited orders to a maximum of two per customer to tackle scalping. Some buyers were subsequently given earlier estimated shipping dates.

A Digi Times report based on supply chain sources suggests Apple has ramped up production. The report indicates Apple expects strong demand to continue and has boosted its shipment targets from 9.7 million to 14 million units over the first 12 months.

Early customers will have to contend with third-party apps not yet optimized for the device, though Apple says the situation is improving rapidly as developers get on board. Early reviews also cited the downgrade to Touch ID as a key drawback, but a report today says Apple is already testing iPhone Duo 2 prototypes with Face ID.

Source: 9to5Mac · Summarized by HeadlinesBriefing