A _Sports Illustrated Swimsuit_ shoot on Captiva Island, Florida, featuring NFL wives and girlfriends (WAGs) is providing a significant boost to the island's tourism industry as it recovers from Hurricane Ian. The February digital issue launch, timed near the Super Bowl, spotlighted six accomplished women: Brittany Mahomes, Christen Goff, Claire Kittle, Haley Cavinder, Ronika Love, and Normani. Each is connected to a prominent NFL player, highlighting their individual achievements alongside their athletic partners.

The shoot, held at the South Seas Resort, served as a powerful symbol of the island's resurgence. The resort's general manager emphasized the shoot's importance as a milestone, reflecting the property's evolution and its role in delivering an 'elevated island escape' to guests. This partnership with _Sports Illustrated_ is seen as crucial for amplifying the message of coastal recovery.