Ford Motor Company CEO Jim Farley acknowledged the market's rejection of its expensive EV offerings, admitting the 'customer has spoken' as the automaker faces its worst performance since 2008. Ford's EV sales plummeted nearly 15% in 2025 despite a 6% overall vehicle sales increase, directly contradicting the company's prior strategy of premium, all-electric models like the Mustang and F-150. The pivot involves releasing five new vehicles all starting below $40,000, emphasizing affordable EVs and hybrids to recapture market share. This strategic reversal comes after Ford recorded a staggering $11.1 billion net loss in Q4 2025, primarily due to heavy EV investments, highlighting the immense financial risk of the transition.