Chery Automotive's Rely sub-brand debuts the R08 EV, a fully electric pickup truck priced at 127,800-158,800 yuan (roughly $18,300-$22,900), undercutting Western rivals. The design closely resembles the enduring Toyota Hilux, drawing comparisons and online memes for its rugged aesthetics. With 66.5-88 kWh battery options and ranges up to 500 km, the R08 targets both urban and off-road use.

Dual-motor AWD variants deliver 300 kW (400 hp) and robust torque, while Snapdragon-powered infotainment systems blend tech with work-ready functionality. China's pickup market, though niche, sees new-energy models surging 240% growth by 2025, signaling aggressive electrification. Critics question build quality and safety standards, though enthusiasts debate U.S. tariff impacts. The launch underscores China's push into untapped segments and cost advantages from local supply chains. At $18K, the R08 redefines affordability for electric trucks, challenging global perceptions of EV accessibility.