Where Have All the Car Commercials Gone?

The Wall Street Journal asks where all the car commercials have gone as automotive advertising shifts away from traditional prime-time brand storytelling.

Automakers are changing where they spend their marketing dollars, moving away from the big brand narratives that once defined television campaigns.

Instead, the industry is emphasizing streaming and regional TV over the big brand storytelling that long dominated prime time.

Source: Wall Street Journal US Business · Summarized by HeadlinesBriefing