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GOP Ads Avoid Trump Ahead of Midterms

New York Times Top Stories •
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Only a small fraction of recent G. O. P. broadcast and streaming ads mention the president, according to a Times analysis of ad data.

The analysis reveals a strategic shift as Republicans attempt to distance themselves from the unpopular president while focusing on local issues. This approach reflects broader party efforts to appeal to moderate voters in competitive districts. The data shows that down-ballot candidates are prioritizing economic concerns and crime over national politics.

Source: New York Times Top Stories · Summarized by HeadlinesBriefing