China’s tourism industry reached a historic milestone in 2025, generating approximately $1 trillion in revenue. The sector is projected to expand to $1.8 trillion by 2030, contributing around 6.7% to GDP. Domestic travel remains a primary engine, with nearly 3.5 billion trips recorded in the first half of 2026.

International visitor numbers also surged, reaching nearly 23 million foreign arrivals during the same period. South Korea and Vietnam are emerging as critical contributors to China’s inbound recovery. South Korean travelers remain a vital group due to strong economic ties and frequent short-haul demand.

Vietnam has grown in significance, supported by expanding travel connections and increasing cross-border tourism. Singapore and Malaysia also report strong aviation links and growing regional flows. These Asian markets are fueling the revival alongside established interest from the United States, which continues to drive high-value business and leisure travel.

The expansion is being supported by higher-value experiences, longer visitor stays, and increased international spending.