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Trump pushes FDA, Glas secures flavored vape approval

Wall Street Journal US Business •
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President Donald Trump publicly chastised FDA Commissioner Dr. Marty Makary on Thursday, demanding a faster green light for flavored vaping products that appeal to young MAGA supporters. The pressure followed Makary’s rejection of a request from Los Angeles‑based vape maker Glas to market menthol, mango and blueberry flavors, citing insufficient evidence that the device’s youth‑safety features protected public health in the United States.

On Friday the FDA reversed its earlier stance, authorizing the three flavors and highlighting Glas’s built‑in lockout system, temperature controls and age‑verification software as adequate safeguards. A February internal memo had warned that more data were needed, but the agency cited the manufacturer’s recent testing to justify the decision. The move clears a potential revenue stream for a niche segment of the vaping market.

Investors see the approval as a signal that the FDA may be more receptive to flavor requests when political pressure mounts, potentially reviving sales for small‑scale producers that have struggled under stricter youth‑prevention rules. Analysts note that while the authorization does not guarantee broader market growth, it removes a regulatory hurdle that had limited product diversification for companies like Glas.