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Star Wars Film Opens Modestly After 7-Year Absence

Wall Street Journal US Business •
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Disney's "Star Wars: The Mandalorian and Grogu" brought the franchise back to theaters after a seven-year absence, opening with $102 million domestically. Based on the hit Disney+ series, the film debuted at the top of the box-office charts but fell short of expectations for a traditional Star Wars release. Disney is testing whether streaming success can translate to theatrical returns.

The results will likely match 2018's "Solo: A Star Wars Story," the least successful Disney Star Wars film since acquiring the franchise in 2012. Disney hopes the new film will ultimately exceed Solo's $392.9 million total. The company tempered expectations given the movie's lower budget and television origins rather than being built as a theatrical release from the start.

Audiences gave the film an A- grade according to CinemaScore, indicating solid reception. Disney views this as part of a broader strategy to expand the Star Wars universe across multiple platforms. The performance demonstrates the streaming series' ability to generate theater attendance, though not at the level of franchise tentpoles.

The box office results come as Disney continues to navigate post-pandemic recovery for theatrical releases. The company remains committed to the Star Wars franchise despite mixed recent performances, betting on established fan bases to drive revenue. The Mandalorian's success on Disney+ provided a lower-risk entry point for theatrical expansion.