Red Lobster is reviving its Endless Shrimp promotion for the first time since declaring bankruptcy in 2024. The seafood chain announced Monday that fans' persistent requests convinced executives to bring back the deal that previously contributed to financial troubles. CEO Damola Adamolekun emphasized customer demand drove this decision, saying "When our fans talk, we listen."

Unlike its previous iteration that helped push Red Lobster into bankruptcy, the new promotion will operate on a limited-time basis only. Executives clarified this version won't be available for to-go orders or delivery services. The chain also plans to suspend the deal during holidays, indicating a more controlled approach to the popular offering.

The revived promotion starts at $24.99 in some markets, slightly more than previous versions. Red Lobster appears to be testing consumer response with this higher price point while maintaining the all-you-can-eat shrimp format. This strategic reintroduction suggests the chain is attempting to balance customer expectations with sustainable business practices.