Reckitt Benckiser announced a new share buyback program after reporting 8.5% like-for-like net revenue growth in emerging markets during the second quarter. The U.K. consumer‑goods company will repurchase up to 500 million pounds ($664.5 million) in shares over the next twelve months, bolstered by strong sales of core brands such as Mucinex and Durex.

The buyback comes amid a broad strategic revamp that includes divesting a majority stake in its Essential Home business and offloading its hygiene arm in Russia. Reckitt’s focus on high‑performing brands mirrors moves by other consumer‑goods giants, with Unilever separating its foods business and Nestle outlining joint ventures for ice‑cream and waters.

By streamlining its portfolio, Reckitt seeks to unlock shareholder value and reinforce its position in key growth markets. The announcement underscores the company’s confidence in its long‑term prospects while navigating a shifting competitive landscape اپنی

The U.K. firm’s decision reflects a wider industry trend of sharpening focus on core strengths and maximizing capital efficiency.