Porsche AG has increased its ownership stake in German auto racing team and performance tuning company Manthey Racing to 67%. The move is part of Porsche's strategy to expand individualization options on its cars. Manthey Racing has been a key partner in Porsche's motorsport activities, contributing to the brand's success in various racing series.
This increased stake reflects Porsche's commitment to leveraging its racing expertise to enhance customer-facing products and services. The investment aligns with Porsche's broader focus on personalization and performance optimization across its vehicle lineup.
Source: Wall Street Journal US Business · Summarized by HeadlinesBriefing