The consumer-products giants is working ‘harder than we’ve had to in a long time’ to win over shoppers, its CFO says Andre Schulten has been chief financial officer of consumer giant Procter & Gamble for five years, a tenure that has seen the company weather periods of persistent inflation, supply‑chain snarls and consumers navigating a K‑shaped economy.

Now the maker of Tide detergent and Bounty paper towels has to find ways to keep momentum as Americans squeezed by inflation try to stretch budgets and find value. The Wall Street Journal spoke with Schulten about the state of the American consumer, P&G’s business in China, and how commodity prices could affect the company’s outlook.

WSJ: P&G just reported net sales that increased 3% from the prior year. What do these latest results say about the state of the American consumer?