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Mystery Vacations: No Clue Where You're Going

Wall Street Journal US Business •
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Travelers are taking a shot on rock-bottom-priced packages that could take them to Hawaii—or Tampa, Fla. When Denise Aiyedatiwa purchased a vacation to celebrate her new job, she had no idea where she would be going. That was the point. The 36-year-old Atlanta resident signed up for a Groupon deal promoting "mystery vacations," which she heard about through social media. A few days later, she learned the $393 package, which included a $150 solo surcharge and covered her round-trip airfare and hotel, would take her to Las Vegas.

Mystery vacations have gained traction among budget-conscious travelers seeking adventure and surprise. These deals, often sold by Groupon and similar platforms, offer destinations revealed only after purchase. While some travelers end up in popular spots like Hawaii or Tampa, others may land in less exotic locations. The appeal lies in the deep discount and the thrill of the unknown.

Despite the uncertainty, demand is growing. Travelers like Aiyedatiwa embrace the gamble, viewing it as an affordable way to explore new places. However, experts caution that the surprise element can backfire if the destination doesn't match expectations. Still, for those willing to take a chance, mystery vacations offer a unique twist on traditional travel.