Lululemon announced that former Nike executive Heidi O’Neill will take the helm as chief executive officer, joining the board on September 8. The move comes as the apparel maker wrestles with a slump in North American sales and a costly battle with founder Chip Wilson. O’Neill’s 25‑year tenure at Nike positioned her as a fresh voice for change ahead of the future.

Over the past year, Lululemon’s revenue has hovered around $11 billion, yet consumer taste has shifted toward looser silhouettes, eroding the brand’s once‑dominant leggings sales. Interim co‑leaders Meghan Frank and André Maestrini outlined a plan to stimulate growth by expanding stores, tightening costs and speeding product development. Investors now look to O’Neill to reverse the trend with new strategies targeting core.

Chip Wilson’s public feud with the board, his push to remove former chairman David Mussafer and his insistence on appointing independent directors have left Lululemon’s governance in flux. O’Neill’s arrival signals a shift toward a more unified leadership structure and a renewed focus on product innovation. The company’s stock will likely react to how quickly she implements her agenda today.