Lululemon Athletica has appointed Chip Bergh, former CEO of Levi Strauss, to its board of directors as the company faces pressure from its estranged founder. The move comes as LULU shares dipped 0.40% following the announcement. Bergh will replace David Mussafer, who has served as lead director since 2014 and previously held a board seat from 2005 to 2010.

This appointment arrives amid mounting pressure from founder Chip Wilson, who has been pushing for significant board changes to address declining U.S. sales. Wilson's advocacy for a board shake-up has created tension within the company's leadership structure. The timing suggests Lululemon is attempting to balance internal demands for change while maintaining stability through experienced leadership.

The addition of Bergh, who led Levi Strauss through a successful turnaround, signals Lululemon's intent to strengthen its board with retail expertise. His experience in reviving heritage brands could prove valuable as the company navigates current challenges in the competitive athleisure market.