Kraft Heinz and Disney struck a multiyear partnership giving the food conglomerate a foothold in one of America's most enduring entertainment empires. Under the agreement, Disney will serve Kraft Heinz products at its properties throughout North America, and Kraft Heinz will be able to use Disney's characters on some goods in stores.

The deal makes Kraft Heinz the exclusive provider of some condiments, macaroni and cheese and cream cheese at Disney's North American parks and resorts, and on the Disney Cruise Line. The agreement enables Kraft Heinz to use Disney characters and stories across 10 of the food company's brands, including Heinz, Philadelphia and Kraft Mac & Cheese.

It also extends to Disney's studios and streaming platforms, where Kraft Heinz will fund content co-created by the two entities. The multiyear partnership is part of the food conglomerate's effort to reinvigorate brands.