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Kanye Festival Sponsor Exodus

Wall Street Journal US Business •
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Anheuser-Busch InBev has withdrawn its sponsorship from Wireless Festival in London, joining PepsiCo and Diageo in abandoning the event headlined by Kanye West. The brewing giant's departure marks another significant blow to the festival's lineup, scheduled for this summer at Finsbury Park.

West, now known as Ye, faces ongoing controversy following past remarks calling slavery a "choice," denying the Holocaust, and praising Adolf Hitler. Despite his apologies citing mental health struggles, the rapper's booking has sparked widespread backlash, forcing multiple major brands to reconsider their partnerships with the festival.

U.K. Prime Minister Keir Starmer labeled the festival's decision to feature West as "deeply concerning," reflecting growing political and corporate unease. The sponsor exodus raises serious questions about the financial viability of the event and signals increasing corporate reluctance to associate with polarizing figures regardless of their commercial appeal.