A24’s strategic rollout of the documentary 'You Can See Everything' about Elizabeth Holmes turned it into a cultural phenomenon. The studio leveraged targeted social media campaigns, strategic trailer drops, and partnerships with true-crime podcasts to build momentum. The film’s success reflects A24’s growing dominance in documentary filmmaking and its ability to turn real-life scandals into box office gold.
Source: Wall Street Journal US Business · Summarized by HeadlinesBriefing