Advent announced plans to sell Olaplex, the Nasdaq-listed hair care brand, to Henkel for $1.4bn, marking a full exit from the investment. The deal, expected to close soon, will remove Olaplex from public markets and conclude Advent's stake in the company. Henkel, a German consumer goods giant, aims to strengthen its position in premium hair care amid rising demand for salon-quality products.

Henkel's acquisition aligns with its strategy to expand in high-growth beauty segments. Advent, a private equity firm, has held Olaplex since 2019, when it acquired the brand for an undisclosed sum. The exit reflects shifting investor priorities as market conditions evolve. Industry analysts note the sale underscores Olaplex's established value and Henkel's aggressive push into competitive beauty markets.

The transaction values Olaplex at $1.4bn, a premium over its recent trading prices. Advent will fully divest its shares, ending a five-year ownership period. Olaplex, known for its bond-mending treatments, gained cult status post-launch but faced scrutiny over financial transparency. Henkel plans to retain Olaplex's brand identity while integrating it into its portfolio, which includes brands like Redken and Kerastase.

This move highlights Henkel's focus on premium hair care and Advent's pivot from beauty investments. The deal may signal broader trends in private equity exits as firms reassess holdings. With Olaplex exiting Nasdaq, the transaction closes a chapter for the brand and reshapes Henkel's dominance in the sector.