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Henkel Beats Sales Expectations Amid Acquisition Spree

Wall Street Journal US Business •
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Henkel's first-quarter sales exceeded expectations as the German chemical and consumer-goods company reported 4.95 billion euros in revenue, up 1.7% organically from last year. Analysts had forecast 4.89 billion euros with 1% growth. The company behind Schwarzkopf and Persil brands successfully merged its consumer-goods business into a unit focused on high-growth and high-margin products.

Henkel's performance coincides with an aggressive acquisition strategy this year. The company recently agreed to purchase U.S. premium shampoo brand Olaplex Holdings, following earlier deals for hair-care brand Not Your Mother's and coatings company Stahl. These moves demonstrate Henkel's commitment to expanding its portfolio in premium segments across different market categories.

The acquisition spree reflects Henkel's strategic shift toward faster-growing, higher-margin businesses. By merging its consumer operations and pursuing selective deals, the company aims to accelerate growth in attractive markets. These actions position Henkel to better compete in the evolving consumer goods and chemicals sectors, particularly in premium beauty and specialty coatings.