French cookware giant Groupe SEB is undertaking a major restructuring that will eliminate 7% of its workforce as part of a strategic overhaul leveraging artificial intelligence. The Tefal pan-maker announced the job cuts after what it described as a challenging year for the company. The restructuring aims to streamline operations and improve efficiency through AI implementation.

The company, which also owns brands like Krups and Rowenta, is using AI to drive a turnaround strategy. Groupe SEB has not disclosed the exact number of positions to be eliminated, but the 7% reduction represents a significant workforce reduction for the cookware manufacturer. The AI-driven initiative is part of a broader effort to modernize operations and reduce costs.

The job cuts come as Groupe SEB faces pressure to improve profitability and operational efficiency. By implementing AI technologies across its operations, the company hopes to automate certain processes and reduce labor costs. This strategic move reflects a growing trend among manufacturers to use artificial intelligence to optimize their workforce and improve bottom-line performance.