Ford is planning to bring back exciting, performance-driven vehicles to Europe by 2028, drawing on its rich racing heritage. The move comes as the automaker faces declining sales due to intense competition from Chinese electric vehicle manufacturers.
The company believes that emotional connection and driving enjoyment can differentiate its brand in a market increasingly dominated by practical, affordable EVs. The 2028 timeline reflects development and testing phases.
Ford's strategy signals a bet that European consumers still value driving dynamics and brand legacy, even as the industry shifts toward sustainability and automation.
Source: Wall Street Journal US Business · Summarized by HeadlinesBriefing