Remember Vine, the six‑second Twitter‑owned video app that helped launch Logan Paul’s career? After Twitter discontinued it in 2017, its weird and wonderful videos lived on in the collective memory of the Very Online. Nostalgia peaked last November when Twitter founder Jack Dorsey announced his backing of Divine, a new social‑media app unaffiliated with the original Vine, Twitter or X, yet stocked with more than 2.4 million archived original Vine videos. Set to go live to the public on Thursday, Divine was built to address the issues and debates that dominate internet culture in 2026.

The platform bans AI‑generated content and operates without an algorithm for advertising placement. Divine pledges to shut down accounts run solely by users under 13 and promises creators an environment free from the pressure of optimizing for engagement, echoing its mission statement: ‘Creative power belongs in human hands.’ Still, no social‑media startup can survive without brand support, so Divine on Tuesday named Taco Bell as its first commercial partner.

Taco Bell customers will receive early access to Divine as part of the chain’s new 2016‑inspired Decades #TBTB menu, and the brand’s account and campaign hashtag will occupy a privileged spot in Divine’s ‘featured’ feed until Sept. 16. Meanwhile, a fresh Gallup survey shows AI ad skepticism is strongest among Gen Z, underscoring the appetite for a platform like Divine that rejects automated content.