Dairy Queen is rolling out a drive‑through chatbot to dozens of franchised outlets, expanding a pilot that began last year with technology firm Presto. The AI interface can take orders for items such as a Mint Oreo Blizzard with cheesecake pieces and caramel topping, then reads the order back to the customer. Early trials showed double‑digit lifts in satisfaction scores for the chain.

Presto reports the bot confirms orders correctly about 90% of the time, outpacing human staff whose overall accuracy drops when accounting for greetings, upsells and entry errors. By automating the repeatable parts of the transaction, the system frees attendants to focus on speedier service and targeted suggestions, a tactic chains hope will boost average ticket size and reduce repeat call‑backs.

The move reflects a broader push by quick‑service brands to integrate AI into front‑of‑house operations, a response to labor shortages and rising customer expectations for fast, error‑free service. With roughly 3,000 U.S. and Canadian drive‑throughs, Dairy Queen’s rollout could generate measurable efficiency gains, improve labor productivity and set a benchmark for rivals seeking similar technology partnerships for the chain.