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Cracker Barrel CEO Julie Masino Steps Down

Wall Street Journal US Business •
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Julie Masino will stay in an advisory role until October. Embattled Cracker Barrel Chief Executive Julie Masino is stepping down, the company said. The move ends a roughly three-year tenure in which the restaurant chain was widely criticized by customers and President Trump for her efforts to modernize the eatery and its stores. Masino pressed forward with a revamp that included remaking the folksy logo atop Cracker Barrel restaurants, pulling antique tchotchkes off the walls and changing the menu.

Masino will be succeeded Aug. 10 by David Deno, the former chief executive of Outback Steakhouse owner Bloomin' Brands. Deno has 40 years of experience in retail and restaurants, including leadership positions at Best Buy and Yum Brands. Deno will also join the board of directors. Masino will stay on in an advisory role until Oct. 9 to support a smooth transition, the company said.