Brick is recruiting marketers to promote a digital detox campaign aimed at countering the endless scroll of social media. The initiative positions the company as a solution to digital overload, targeting consumers seeking balance in their tech usage. Meanwhile, Sweetgreen is updating its menu to improve its reputation with consumers, focusing on healthier and more transparent offerings.
Both moves reflect broader trends of brands addressing consumer wellness concerns—Brick through digital mindfulness and Sweetgreen through food transparency. The campaigns aim to build trust and loyalty by aligning with evolving consumer values around health and mental well-being.
Source: Wall Street Journal US Business · Summarized by HeadlinesBriefing