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America's Retail Shift: Service Businesses Overtake Product Stores

Wall Street Journal US Business •
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Landlords leased more space last year to service-oriented tenants than those selling products, with wellness and fitness leading the charge. This marks a significant shift in commercial real estate as consumer demand pivots toward experiences over tangible goods. The trend reflects changing spending habits, with Americans increasingly prioritizing health and convenience. Wellness and fitness now dominate new leases, signaling a fundamental transformation in how people allocate their leisure budgets.

This evolution stems from broader economic and cultural shifts. Consumers are spending more on subscriptions, memberships, and experiences rather than physical merchandise. Landlords report strong demand from yoga studios, gyms, and massage parlors, which offer recurring revenue streams through memberships. Conversely, traditional retail spaces face vacancy challenges as online shopping continues to erode foot traffic. The data underscores a structural change in commercial real estate priorities.

The implications extend beyond individual businesses. Investors must adapt portfolios to favor service-based tenants with predictable cash flows. Meanwhile, policymakers face pressure to support infrastructure for these growing sectors. This shift represents a permanent realignment in consumer behavior, with wellness and fitness now representing the largest segment of new commercial leases. The trend is unlikely to reverse as health consciousness and convenience drive long-term demand.