Amazon has internally discussed rebooting "The Apprentice," the reality TV show that propelled Donald Trump to national fame, with consideration given to his son Donald Trump Jr. as a potential host. Talks remain preliminary, with no approach yet made to the Trump family, according to sources familiar with the matter.

The original show aired on NBC for 14 seasons, and Amazon inherited the back catalog when it acquired MGM in 2022 for approximately $8.45 billion. This potential reboot represents a significant strategic move for Amazon as it seeks to leverage recognizable properties to boost its Prime Video content library in the competitive streaming market.

If produced, the show would mark a notable departure from Amazon's typical content strategy and could attract substantial viewer attention. The business implications extend beyond entertainment to potentially influence Amazon's brand positioning, with the Trump name still carrying significant cultural relevance that could translate to viewership numbers and subscriber growth.